Since last week, fashion blogs and online media have been abuzz by Louis Vuitton’s latest “Core Values” ad featuring Angelina Jolie.
The ad campaign was shot by Annie Leibovitz with a striking background of Cambodia’s Siem Reap province, where Angelina Jolie filmed “Lara Croft: Tomb Raider” and where she adopted her eldest child, Maddox.
The campaign is expected to run for at least 18 months alongside a few other recent “core values” personalities, including Bono and Sean Connery. Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing — and to reach a broader audience. Other personalities who have posed for Vuitton include Mikhail Gorbachev, Keith Richards and Catherine Deneuve.
I’m not a bag girl and I’m not a fan of Angelina Jolie either, but I absolutely love this ad campaign. She is far from looking like her red carpet glamorous self, she wears her own clothes, wears minimal makeup, barefeet and the bag casually slung on her shoulder is her own LV Alto bag which reportedly has been with her for at least six years. Yet, in my opinion, she never looks more elegant and radiant. I love that this ad feels very personal to her and it really tells a lot of stories of her journey. I can’t stop staring at it!
FYI, Angelina Jolie will discuss in an interview video at louisvuittonjourneys.com/cambodia about how life-changing her experience is when she visited Cambodia for the first time. It opened her eyes to the plight of Third World countries and not only she adopted Maddox, she and Brad Pitt also established the Maddox Jolie-Pitt Foundation, which is active in community development and conservation in the country.
Now I know some women are fierce “Team Aniston” but you have to admit, what Jolie did through her humanitarian activism is quite admirable.
So what do you think of the ad campaign, girls? Yay or nay?
Image and source: wwd.com