I can’t believe it’s 2013! Happy new year everyone
People usually start their new year with ‘New Year’s Resolution’. I have plenty every year. Each year I promise myself this and that only to find myself not even complying to half of what’s on my list. But you know what? It doesn’t stop me from making a new one each passing year. Believe me, I’ve seen plenty of new years already
Anyway, one thing for sure that I would love to do in 2013 is to write ‘Editor’s Letter’ more religiously in the beginning of each month. I actually started writing one back in April, but I kept on forgetting to write it each of the following months. Editor’s Letter is one dedicated post where we actually communicate with you all on what our plans are for the month ahead – editorial-wise and event-wise. Because afterall, Fashionese Daily is not just about the readers who read our articles day in day out, but it’s also about the community housed at Female Daily. And nothing excites us more than the events where we could meet Female Daily members face to face and have a real chat. Each month, we have plenty of events planned out for you all where they will cater for different interests within the forum.
I can’t believe we are finally officially announced this news! Trust me, it wasn’t easy to keep this a secret for the last month . But now it’s here, still in beta version but it’s open for everyone.
So what is Clozette Daily? It’s basically a platform that we all have been waiting for ☺. There’s nothing quite like it in Indonesia digital scene . Clozette Daily is brought to you by a powerful collaboration between Female Daily Network and Clozette.co
If you’re a member of our forum, I’m sure you are familiar with the Today’s Outfit, Face of The Day and Recent Purchase threads. Those are some of our most popular threads that have been there since 2007!
In fashion, if a particular style of bag is still around after 5 years, it will be considered a classic. And we like to think it that way to when it comes to female behavior in the online world. Picture sharing it’s not just a trend but it has become a habit of our everyday life . It’s such a confidence booster to receive compliments on the outfit we’re wearing or the red lipstick we’re sporting. It’s also heart warming to find out that someone else is inspired by you to wear certain style or buy certain items.
Unfortunately, the forum is quite limiting for picture-sharing activity. Therefore, we see the need to facilitate a kick ass platform that makes uploading and browsing pictures easier, faster and of course more fun. We even take it up a notch by giving more features that we couldn’t possibly provide in the forum. In Clozette Daily, you can create a specific folder/collection for your favorite things such as..’Little Black Dress’ collection. Or how about a folder filled with your ‘NARS blushes’ collection and then have all the ladies drool all over them? You can even create your own wishlist for better shopping management. You can share everything you have uploaded all over other social networks, you can like and give comments to the looks uploaded by other members and so much more. You just have to see it to believe it.
It’s Friday and I’m sure you’re looking awfully awesome. So why don’t you take a picture of your outfit or makeup look and upload it to Clozette Daily? Register is easy breezy and if you’re already a member you can just sign in with your existing Female Daily Accounts.
This is my 4th bag to be featured in ‘Inside Her Bag‘. You can see the previous ones here; Coach Flap Denim Bag (this was written in 2006, believe it or not), BCBG Maxazria Satchel (in 2008), Gucci Hobo (in 2010). So looks like I do Inside Her Bag feature every two years, since it’s 2012. The next one will be in 2014, I guess? Hopefully I’ll be featuring my Kelly or Birkin by then .Can I get an Amen? Thank you!
Prada Saffiano Leather Tote (The one without zipper or long strap) in Pale Grey.
I finally have this bag after featuring it almost a year ago. But even though it’s already been a year, this bag is still relevant today and for more years to come.
Time flies so quickly, like a blink of an eye, a flash of an arrow. This is what flew across my mind as I flip through Ibu Martha Tilaar’s new book, The True Exotic Colors of Indonesia: Sejarah Perjalanan Trend Warna 1987 – 2012. The book is a walk down memory lane in more ways than one – Sariayu and Ibu Martha’s lane, as well as my own lane, as Sariayu is so much a part of my coming of age.
I’ve always been into makeup. I was into performance arts since kindergarten, and makeup is a fun part of it. I got my first makeup palette as a present in the 7th grade. And by 10th grade I was doing putting makeup on my friends. So when the first Trend Warna set was out in 1987, I was there to ogle Senja di Sriwedari. The face of the collection was Astrid Darmawan who, along with her sister Sarah Darmawan, was the top models at that time. They were also national swim athletes, so they were role models in more ways than one. Incidentally, Sarah fronted the 1998 collection, Gaya Warna Disainer.
The 1989 collection, Sumatra Bergaya, is probably my most remembered collection from the 80′s. I remember buying something from that collection from toko De Zon (now known as Matahari) with my own money. I felt so grown up and ready for the world. That year, model Larasati would start her long reign as the face of Sariayu.
Flipping over the book, I don’t remember the collections until 1992, Riwayat Asmat. In hindsight, those were my early years of university, and I remember being very busy with studies, with no time for magazines, and too cash-strapped for going to the stores and buying makeup. But Riwayat Asmat was really very hard to miss, as it had a very striking campaign. At the time, Asmat wood carvings were starting to be popular works of art that is even sought by international collectors.
Other collections followed in the 90′s, but scanning over the images, my most remembered is Lenggang Betawi from 1995. The collection comprises of a set of neutrals and a set of jewel tones, but Larasati’s image in this campaign is what makes it unforgettable: the distinctive Betawi hat with a curtain of stones dangling all around the rim framing her haughty face. Could somebody tell me what is this hat called?
The 1990′s was ended with the Mentari Pagi Bromo collection fronted by Laura Antoninetta. I don’t actually remember this campaign, but I do remember this Laura (as opposed to Cinta Laura, Laura Basuki, Laura Mulyadi etc). Wondering what has happened to her, I consulted Mr. Google, who tells me she’s still pretty active modeling and acting.
If the the 1990′s was the Larasati decade, the 2000′s was definitely Dinna Olivia’s, at least in Sariayu-speak. Looking over the campaigns, I think she was probably the best match for Sariayu. She has the most ‘Indonesia-face’ (perhaps because unlike her predecessors, she is not of mixed Caucasian blood?) and probably the most neutral skin tone of all Sariayu models. Warm (gold orange) and cool (bubble gum blue-pink) colors look equally gorgeous on her. I think she allows Sariayu to put more bluish tone in their makeup (or perhaps the other way around?). I did, however, missed most of the collections of the early 2000′s. I think around that time I focused more on international brands because I was traveling more internationally, and could also afford more expensive makeup. It wasn’t until 2009 when I fell in love with a Sariayu collection again, Cantika Jawa Timur, which I even reviewed in this blog.
Twenty six years, that is more than half my lifetime, and perhaps the lifetime of many of you readers. It is humbling how much Sariayu has accomplished. The book not only looks back at the makeup, but also the Indonesian heritage being promoted with each collection. Along the way we learn a bit more about the Dayaks of Kalimantan, about Orang Betawi, about our batik motives, our gemstones, our rich ecological heritage and even our musical instruments. And with each campaign, Sariayu has supported leagues of creative advertising companies (hayo, siapa ingat Binamark? Do they still exist?), photographers, and clothing designers. There is one thing constant though: Sake and Yudin as the people behind the face
Congratulations, Sariayu. Let’s look forward to another 26 years of life in color.
The True Exotic Colors of Indonesia is 320 pages drenched in colors and history, published by Gramedia Pustaka Utama. If you’re a makeup buff and/or fan of Sariayu and Ibu Martha Tilaar, you would probably enjoy this book. It is still available online, though probably not for long. I remember the complete campaigns used to be archived on Sariayu’s website, but I could not find it anymore, though this site have a complete spread.
Lastly, we have three books and five packages to give away, so if you want to be included in the draw, please post in the comment below about the oldest Sariayu Trend Warna collection that you remember, or your most favorite Trend Warna collection. Sorry, shipping only available in Indonesia. Deadline for the contest is 11 September 2012. And remember to follow @Sariayu_MT to be able to join this contest and also share your Twitter account on the comment box. Good luck!