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Hanzky

The Transformation of Fashionese Daily

by Hanzky — Monday, February 28th, 2011 at 6:25 pm

in Editor's Corner, Editor's Note, Style-List

February 26 2007

The first post on Fashionese Daily.com was published. I’ve actually been blogging about fashion two years before that under a few different domains with the last one being Socialitee.com. But I hated that name so I was in the hunt for a new name and even asked for a name suggestion in that post. I came up with a few different ideas here. It makes me all teary eyes reading at the commentors name in that post, some are still loyal readers of Fashionese Daily…thank youuu for sticking with us this far. I don’t remember where I first heard the word fashionese, or maybe it’s something that just crossed my mind out of the blue? All I know is I liked it a lot from the beginning. It’s catchy without sounding like a wannabe. I decided to get it on February 23. I added a daily after fashionese because I just like the sound of it, or maybe I subconciously had a vision that it’s going to be a big publication someday *amiin*. Afterall, a name is a prayer, right?.

Fast forward to February 22 2011 when I write this, I couldn’t help but smiling proudly. Right now, I’m sitting in our office at Wisma 31 Kemang Raya, typing away on our newly assembled work station. In fact, the workers are still assembling the work station for others too as I type this. Today, we found out that Fashionese Daily is being listed at 100 digital entrepreneurs in SWA Magazine. I also went to the bank this morning to deposit some checks from our clients. We also started our #7hari challenge, where we push ourselves to do something we don’t normally do for #7hari, to leave our comfort zone, to just try a little harder and add excitement into our days. It’s nice when you’re surrounded by people who are willing to take risk and try something new, isn’t it?. Those are just the good things that happened today and many wonderful things happen almost everyday here in our office that we cannot be thankful enough.

Now I’m just going to tell you a little bit of what we do everyday. It would be nice to just blog and tweet the day away but the workload here has gone beyond writing whatever we feel like writing :D . I’m not complaining although there are times when I wish that just what I have to do that day…but that seems like a slow day for us. The business still revolves around providing information but not just to the readers but also to brands and agencies.

Here’s the detail:

  • In the publishing division we have Fashionese Daily, Mommies Daily, Fame n Frame. And guess what, we have never publicly announced before but we’re going to publish a book for Mommies Daily. Hopefully it’ll be launched toward the end of this year. For Fashionese Daily, we’re thinking of redesigning the blog as well as creating a single login for forum and blog so you can just use one identity to go anywhere in our network.
  • Community, the fuel that keeps us going…Female Daily. We currently have more than 23,000 members in our forum. We have committed to manage and engage more with the community this year, you can tell by the many activities we have been organizing since the beginning of this year. And there are more to come!
  • Activation +: This is where we help brands manage their online presence like updating their Facebook and Twitter account. Help them engage with their customers and potential customers on a conversational level. We can also map the perfect influencers for their brands, we do bloggers outreach and design interactive & viral online activities for them.
  • Insight +: This division help brands listen to conversations (anywhere online), find out what their customers and non customers are saying about their brands as well as their competitors. We then evaluate our findings and give the brand a comprehensive consumer insight. We also identify their unofficial brand advocate and brand evangelist. We can also gather consumer insights through polling, survey, focus group, etc.

Initially, we only want to do Activation+ and Insight+ for fashion and beauty brands but without we even realize it we’re helping brands who have male as their potential target markets too! Although honestly, we are learning to say NO right now and just stick to what we know best; Anything about fashion, beauty, shopping & motherhood :) .

So that’s the update for me. I hope you’re as excited as us in witnessing how this little company have grown. If you have any feedback and suggestion you’re more than welcome to comment on the microsite that we’ve created for celebrating Fashionese Daily’s birthday. Do take your time to visit http://birthday.fashionesedaily.com.


38 Comments to “The Transformation of Fashionese Daily”

  1. Mimyjempolan says:
    February 28, 2011 at 6:33 pm

    Congrats to Hanzky & FD team..semoga terus sukses di tahun-tahun berikutnya. Proud and happy being FD member.

  2. Lena says:
    February 28, 2011 at 6:38 pm

    wow that’s a killer pic han, ROAR!

  3. Ambung says:
    February 28, 2011 at 6:53 pm

    wowww… a book!! Haniiiiii…..aku bangga padamu *berkaca2*

    • Hanzky says:
      February 28, 2011 at 6:58 pm

      Iya..thank you Rika..still in early stage sih tapi biar aja diumumin biar terpacu nyelesainnya..kalo enggak pasti akan ketunda terus. Bukunya bukan tentang parenting sih, who are we writing about parenting :D , tapi lebih ke practical things untuk ibu2..nanti kamu harus beli ya..hehehe….

  4. utie says:
    February 28, 2011 at 7:02 pm

    awwwwww mama hanzky, you look so pretty on that picture :D and btw Congrats for the 4th anniversary dear FD team :) .

  5. julejen says:
    February 28, 2011 at 7:37 pm

    Wow you look sexy on that pic Han ;)

    Congrats ya Han dan tentunya team FD juga. Semoga makin eksis :D

  6. Opi says:
    February 28, 2011 at 7:49 pm

    Hebat bangeeeet! Dari awal nongkrong di sini gue udah tau FD bakalan sebesar sekarang (dan besok pasti semakin maju dan sukses). Congrats FD and the team! :)

  7. ashl3igh says:
    February 28, 2011 at 9:03 pm

    like the photo… sultry!
    happy anniv to fd, yg paling berkesan ttg fd sih how organic it is… kayak mahluk hidup gitu (analogi aneh ya).. its far from a static website, aku belon pernah experience website macam ini soalnya… sukses ya team fd!

  8. ketupatkartini says:
    February 28, 2011 at 9:42 pm

    Hanii… pertama tentu saja *wow* liat fotonya!! seperti liat a sophisticated editor in some great publishing! well u are becoz FD is seriously AWESOOOMEE!!!
    love this article.. it’s like reading a monument of FD!

  9. sven says:
    February 28, 2011 at 11:57 pm

    Hanzky and team, congratulation on your 4th year of running the lovely FD, may you be greater and keep inspiring a lot of people each day :)

    and you just look pretty and gaaawjusss :D

  10. vian says:
    March 1, 2011 at 7:45 am

    Amal definitely has a great eyes to choose the best pic of you, CANTIK & Smart Sexy :D Congrats Hanzky & team, Sukses to all of you.

  11. parfum says:
    March 1, 2011 at 8:01 am

    Hanzky & Team congrats yah,, proud to become FD member :) hope, FD become a bigger website and everyone know about FD

    Hanzky, cantik banget di foto ini… so cweeett….

  12. kumet says:
    March 1, 2011 at 8:55 am

    Hani, u’re my idol. Keep inspiring us !

  13. tje2p says:
    March 1, 2011 at 9:12 am

    Han, fotonya cakep bgt deh…. Kim Kadarshian lewaaaat….

    Selamat ya FD, terimakasih juga sdh mempertemukan daku dgn bencong2 tersayang :D makin sukses dan jayalah selalu ;)

  14. mia says:
    March 1, 2011 at 9:27 am

    Congrats Hanzky, Affi and FD team….makin cantikkk aja deh lo Hanz :) ….ditunggu yaa bukunyaaa….

  15. Rika says:
    March 1, 2011 at 9:28 am

    Selamat buat FD. Selalu inspiring. Especially Mbak Hani, you’re my rockstar!

  16. Irish says:
    March 1, 2011 at 11:29 am

    I still remember that name-picking phase clearly, waktu masi suka ngobrol lewat chatting pas nungguin anak2 kelar napping, hehe. You’ve done such a wonderful job going after what you believe in and instilling a marvelous passion at doing it! Keep up the good work and happy birthday FD :-)

  17. Hanzky says:
    March 1, 2011 at 11:50 am

    You sent your article too, remember? Aww seneng deh elo masih baca-baca FD :) . Ada Twitter nggak Rish? Mine is @hanzkyy

  18. audrie says:
    March 2, 2011 at 8:22 am

    Congrats FD, maju terus yaa. I’m proud n happy to be an FD member :D
    Mbak Hani, really luv ur pic *thumbup*. Perfect makeup, perfect wardrobe also, sukaa liatnya *kaya film black swan bajunya deh :D *

  19. lalubi says:
    March 2, 2011 at 10:11 am

    Hanzky & Team congrats yah,, proud to become FD member

    Hanzky, cakeeppp deh….

  20. madamedhey says:
    March 2, 2011 at 2:29 pm

    congrats yaaa Hanzkyy.. :) you look so pretty in this pic! loovvveee the shrug you’re wearing.. is it a shrug? or part of the dress? love it!

  21. Lorsky says:
    August 4, 2011 at 8:31 am

    Haniii.. Ini hani yang dulu anak labs kan yah? It’s laura from the E class, remember me..?
    I just found this blog by accident and i love it soooo much..
    and now i’m strolling along the blog and trying to read everything in it..

    I even want to join the 10 for 10 challenge, but i just haven’t got the time yet.. but i willll…

    Keep on dreaming and creating, coz sky is our limit…

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