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Finally revealed! The latest Tren Warna of Sariayu for the year 2011 is called Exotic Indonesia, The Colors of Asia!

After 25 years of consistently promoting the beauty of our country through their makeup collections, Sariayu launched the newest one yesterday and stated that this collection is inspired by the rich cultural influences to Indonesia from all parts of Asia. As you all know, some of  our art and cultures were shaped from a mixture of local customs as well as from other countries such as India, Melayu, Middle East and China.

Inspired by this cultural assimilation, Sariayu created 4 different collections for its Tren Warna 25th Anniversary and each collection is symbolized by a traditional instruments which were also influenced by these other countries. Petikan Sitar (influenced by India), Alun Serunai (influenced by Melayu), Dendang Rebana (influenced by the Middle East) and Denting Kecapi (influenced by China).

What I love about this campaign is the fact that these collections were represented by models with very different looks and different skin tones. Finally! A local beauty brand using girls with tan and dark skin tones! I want to applaud Sariayu for doing this because we all know Indonesian women come in different shape, sizes and skin colors, right? :)

Also worth noting, as per the previous collections, Sariayu is partnering with WWF Indonesia in preserving our biodiversity by donating Rp. 500 for each product sold.

Each of these collections consist of 1 eyeshadow palette, 2 lipsticks and 1 liquid lip color. The eyeshadows were infused with pomegranate extract which is an excellent source of antioxidant, while the lipsticks contain Mineral Amethys powder which they claim can help protect our lips and reduce signs of external damage, and improve blood circulation on the lips. It also contains Vitamin E which can help moisten our lips. We will do a review soon but in the meantime, we’re going to let you take a peek of the look from the 4 collections and the product images.

Do you have a favorite yet? ;)


26 Comments to “First Look of Sariayu Exotic Indonesia, the Colors of Asia!”

  1. panchita says:

    Sepertinya Petikan Sitar dan Dendang Rebana akan menjadi favorit saya. Sungguh tak sabar.

    Hmmm… petikan sitar, dendang rebana, kayak mau joged apa gitu, yak? LOL

  2. disti says:

    keren! gue suka sumber inspirasinya. nobody gets left behind =)

  3. dazzlinandin says:

    Whooooaaaa!! Cantiiik bgt smuaaa!!
    Akhirnyaaa yg ditunggu2 muncul jugaaa :)
    What I always love about their e/s is how pigmented they are *twothumbsup*
    Suka bgt Dendang Rebana, mix antara ijo sm pink nya bikin ileraaannnn…

  4. Dian Adiwaskitarini says:

    Suka bgt sama Petikan Sitar dan Dendang Rebana! Way to go for local brands!

  5. pia says:

    SitAr ama rebana niiiih! Gw suka warna2 lipstiknya.

  6. sexy in black says:

    wuih…. *ngeces

    ngiler sama dendang rebana & petikan sitar nya, ini kapan di jualnya yah? mesti tunggu sampe 2011 kah?

  7. dewdew says:

    gue suka deh kalo sariayu kasih nama produknya…
    merak kasmaran lah…sekarang petikan sitar, dendang rebana…

    denting kecapi dan dendang rebana ini keknya bakal masuk wishlist gue

  8. alphabetababy says:

    suka bgt sama warna lipsticknya serunai & kecapi. kereeen

  9. peacockgreen says:

    waw…4 thumbs utk Sariayu…semuanya menarik…tampaknya ak suka rebana..ada ijo2nya :)

  10. aimi says:

    waa…gw suka lipstik yg dipake modelnya di Alun Serunai n denting kecapi..And Dendang Rebana eyeshadow!! :D

  11. Santy says:

    My Eyes go to Sitar, Lips go to Rebana.

  12. Sherly says:

    Woww.. akhirnya datang juga.. Warna-warna lipstick-nya bikin ngiler nih..

  13. EIN says:

    Alun BErunai and Denting KEcapi jadi incaran nih

  14. doogoder says:

    alun serunai bagusssss..inspirational yellow eye shadow..warna lipsticknya juga bagussss.. sdh mulai dijual belum ya??
    Setuju sama dazzlinandin..eyeshadow nya pigmented..
    Campaign nya keren!

  15. vanya says:

    gw suka denting kecapi sama dendang rebana :D

    Affi, kapan kita sekantor tour ke counter Sari Ayu? :D

  16. bahrenn says:

    two thumbs up for Sariayu ;)

  17. lena says:

    wow the lipsticks look outstanding! i need that one in the india collection. are these stuff in the counters yet? *takut keabisan*

  18. sheLLey says:

    i want sitar and kecapi lips + rebana eyes!

  19. Shania says:

    Cinta banget ama e/s sari ayu.Kayakny aq bakal beli yang dendang rebana and serunai,kbetulan walaopun wajahq impor(krn eyangku dr india smua),tp q cinta banget produk indonesia,especially sariayu,i think sariayu is the best quality cosmetic product of indonesia.Love you sariayu,now and forever deh!Xi…Xi…Xi…

  20. pavlovlita says:

    udah ada di counter belon sih? kemaren aku ke Sarinah kok belom ada… :(

  21. lita says:

    bagus2 semuaaaaa…..

  22. Stiletto51 says:

    ihhh… mupeng bgt sama palet” esedo nyaa..! all four of em are pwettyy! :D

  23. mommy^sasha says:

    pengen semuanyaaaa..berapaan harganya yaa?petikan sitar sih gue banget skin nya

  24. echi says:

    AS 1 baguuss….lgs mau beli ah….btw, udah dijual blm seeh? hehe

  25. Affi says:

    Info dari Martha Tilaar, produk2 ini sudah dijual di Martha Tilaar shop yang lokasinya:

    Jakarta:Mall TA, KGM 2, Met Mall Bekasi, Met Mall Pluit, Cibubur Junction, Grand Indonesia, Super Mall Karawaci

    Medan: Sun Plaza Medan

    Surabaya: TP 3, Royal Plaza, Surabaya Plaza

    Pontianak: A. Yani

    Yogyakarta: Ambarukmo Plaza

  26. syecay says:

    Kereeen ya, saran donk, besok skalian nail polishnya ^_^
    asiiik Amplaz udah ada ya? meluncuuurrrrr

    lippynya serunai ama kecapi lucuuuwwww

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