What can be more interesting than shopping in a boutique that knows well about what you love and hate? All customers want to be understood, right ladies? And that’s the concept Boutiques.com brings. Boutiques.com, brought to you by Google, learns your style and preferences so it can provide you better result and recommendation. Anyway, please keep in mind that Boutiques.com is not a store, and it does not sell products. The products you see on Boutiques.com are sold by online retailers who submit their products to be listed on the site.

Boutiques.com lets you discover fashion items through boutiques collection curated by celebrities, stylists, designers and fashion bloggers. You can also create your own personalized boutique for a customized experience every time you shop. Both fashionistas and designers gain the benefit from Boutiques.com; fashionistas are able to discover and shop for their look, while designers get the chance to showcase their collection and inspiration online. First thing first in creating your very own Boutiques, you need to click on “Your Boutique” button on its homepage. That’s where Boutiques.com will obtain your preferences.

More importantly, Boutiques.com is built on technology developed by team of fashion experts who work with engineers to set the computer systems to understand various patterns, pairings, and genre definitions. By doing so, hopefully Boutiques.com will offer a much richer interactive shopping experience and help drive traffic to retailers’ websites.

Have you tried creating your own boutique? What do you think?