by RizkaAgustina — Thursday, October 21st, 2010 at 2:42 pm
in Beauty School, Books, Magazine, Movie, Web and tagged with PAC
Why do I call this as “not another new magazine” is simply because PAC magazine is a real breakthrough. We have too many options already for our reading. But PAC magazine wasn’t created to compete in that magazine market. This free magazine has the main intention to bring Indonesian beauty industry one step ahead.
“Initially, the idea of creating this magazine came from our desire to get closer with PAC-ers [PAC's customers and community], by providing a media to collect and channel the inspiration for young and talented make up artist,” said Verly Elinda, PAC product manager.
So far, PAC has given a lot contribution to beauty industry. PAC holds Gading Beauty Award annually, the winner then recruited to handle the make up for various fashion spreads, photoshots and fashion shows. PAC ‘s make up artist is also trusted to show his or her skill abroa, as an example PAC make up artist has participated in Hong Kong Fashion Week. I guess this magazine will be the next great step by PAC.
On its first edition, PAC magazine has “Beautiful Art-traction” theme that featured the maestros of makeup. Its beauty spread that is inspired by famous artworks is amazing. For the articles, five senior makeup artists; Willy Sanityasa, Sake, Gusnaldi, Derry and Yuan shared their story and tips.
Not only about beauty, PAC magazine also covers fashion issues since fashion and makeup are inseparable. Runway reports are also given, for instance the reportage during Hong Kong Fashion Week
Another plus point is: PAC magazine gives complete makeup tutorial. Go see for yourself and you’ll find that the format of its makeup instruction is rarely applied in other magazines.
In order to get a copy of this magazine, simply go to nearest PAC counter and ask it for free. PAC magazine is expected to be published once in four months. Such a long time to wait for the new edition of this awesome magazine.
Dewi Sandra, who has been the PAC icon for six years, entertained the audience at PAC magazine launching
Not Another New Magazine from PAC http://fdly.me/bWUuB4
errr, why don’t they just optimize their sorry website?? it’s much more cost effective. unless of course their target market are people who don’t use the internet. in which case, they probably won’t care about the kind of makeup pac puts out as well.
maybe it also becomes the strategy to invite people coming to their counter
marketing cara baru,, pgn liat salah satu edisinya,,
coba klo ngluarin berbentuk e-megazine,, stuju ma lena
setujuuu sama Lena n Mai.. biar lbh gampang kalo mao beli ga perlu ke mall lagi, macet euyy.. hehehe
Having seen the magazine first hand, I gotta say it is superbly done. The beauty/makeup spread is gorgeous. Though I haven’t really read it thoroughly, the makeup tips look great too.
But yes, publishing it on their website too is a good idea..
setuju sm mbak lena, mbak mai dan mbak sarah…lebih baik di buat e-magazinenya saja seharusnya jadi tidak repot ke mall lagi dan gk kehabisan stocknya.. ^^