A little birdie told us that the new Chloé Eau De Parfums will finally launch in Indonesia at the end of next month. We’re excited because somehow Chloe scents never fail to emanate the aura of feminine chic that most of us are dying to have. It embodies an nonchalance attitude and individuality that is unique to each woman.

The new scent from Chloé is described as a fresh and feminine fragrance suited to a free spirit with an utterly innate sense of chic. Because Chloé wants to portray rich and varied personalities, they choose three women to represent the Chloé spirit. Although they differ as individual but they share the same self-assurance, energy and irreverence, balanced by a natural beauty and elegance.

What they said about Chloé fragrance:

The scent is young, fresh and romantic. it’s something that will always be in style.

Clémence Poésy, Actress

The Chloé fragrance is very sexy, floral and unique. It’s modern, romantic, fresh and light -it is for every Chloé woman yet it feels personal at the same time.

Anja Rubik, Model

I’ve been collecting vintage chloé pieces for years – there is something soft and very pretty, gorgeous and not too precious about them. the fragrance feels very similar, is almost edible, it’s beautiful – i keep on smelling it and taking it in. and i love the bottle; it feels nice in your hand.

Chloë Sevigny, Actress

As for the scents, you could not expect something far from feminine although with a twists here. There’s a classic scent of rose turn to something translucent and warm, at the same time playful and seductive.

The duo parfumers from Robertet michel Almairac and Amandine Marie worked together to give birth to Chloé’s beguiling, liberated essence through a combination of floral powdery notes, sprightly hints of peony and lychee and the embellishment of springtime freesia. The more sensual side of rose reveal much later as the flirtations head notes drift away. The rose is accompanied by heady magnolia and lily of the valley, as well as subtle scent of warm amber and elegant cedarwood.

As for the bottle of the fragrance is inspired by the sleeve of  a Chloé blouse as evidence on the delicately pleated glass walls of the square flacon. You can see the strong lines of the oval cap bring us to the strong character of Chloé while the silver collar adds a nostalgic feel to the bottle. As a finishing touch you can see the loosely knotted petal-coloured ribbon, that gives the right feel to end it’s feminine touch.

Chloé would be formally launched at Sogo Plaza Senayan on 24-28 October 2010, and the 50ml will be sold for Rp 995,000 whereas the 75ml will be sold for Rp 1,250,000.