by DesZeLL — Tuesday, September 7th, 2010 at 9:00 am
in Skin Care and tagged with Glacier Creme, Mineral Sunscreen, SPF 30, Sunscree
There’s a new player worth mentioning in the sun care field. Early July, a new sun care brand called Glacier Creme was launched online via it’s website www.glaciercreme.com. The Glacier Creme Naked Protection 30+ SPF Mineral Sunscreen is priced at $25 for 75ml. This is a zinc-oxide based mineral protection with 20 percent concentration and called the Naked Protection.
The aim of this product is to produce a sun care item that can bridge the gap between budget drugstore brands and high end “pharmaceutical sunscreens”, as stated by founder Aaron Cohen. Although the price is affordable but Glacier Creme uses only ingredients that are highly effective and are of high-performance. Their decision to focus on micronized zinc oxide is because this ingredient is the foundational active ingredients and known for providing the best broad spectrum protection against UVB and UVA rays. After a year of researching sunscreen with chemist they came up with the final formulation to pair up with the zinc oxide which also includes tea and sunflower extracts, polyphenols to fight free radicals, shea butter and vitamin E. Cohen added when explaining about the nature of the product that he wanted a product with “cosmetic elegance. It has a powdery feeling on the skin”.
Although they currently only sold this one type of sun care but they’re planning to expand their product line by next year. Plan are being made to include a facial sunscreen and after-sun lotion for next spring-summer. The distribution of the product itself although currently focused on independent boutique but they’re also available online.
Source: WWD
Photo by Courtesy Photo
ooohh i love their branding and typography treatment. kok di logonya ada tulisan 1938 ya? memberi kesan brand ini dah been around for ages instead of being so new.
LOL beda yah, let me guess you’re also into branding yah. Gue juga suka pemilihan fontnya untuk Brand Glacier Creme dan Naked Protection. You can see the continuity there.
ve how they build their brand image and focus on the product itself. Their move to focus on building their brand instead of going into mass production.
Dan kalau lo liat websitenya, benar-benar kena banget elemen satu dan lainnya. Kalo 1938 ini adalah asal nama glaciernya. Let me get back to you on this, but there’s a story behind it as well.