by affi — Thursday, July 8th, 2010 at 8:43 am
in Men's Fashion, Style-List and tagged with Calvin Klein, Dolce & Gabbana, Giorgio Armani, Louis Vuitton, Soccer, Tod's, World Cup 2010
Bet you didn’t think we would write anything about World Cup, did you? 
I’m no soccer fan although, thanks to the constant pestering from my soccer-loving husband and his soccer-loving family who have turned World Cup matches as family occasions, I did watch and enjoyed a few games. I love how these soccer games bring families and friends together, the ‘nonton bareng’ my sister-in-law has been organizing were so much fun and even if I don’t understand much about the games (okay, I don’t understand it at all!), I had a blast shouting and laughing with the boys. Of course it doesn’t hurt that some of the players are drop.dead.gorgeous. (Hello, Gonzalo Higuain!)
Ahem…anyway…, with the final of World Cup 2010 fast-approaching, and last night’s game being one of the most anticipated match between Germany and Spain, we thought we write a little bit about it.
But of course, this being a fashion blog, we have to bring up the fashion side of this big sport event. What? Fashion and football? Why yes. These two worlds actually have closer links than you might think. If you’ve been drooling over some advertisements of Calvin Klein or Giorgio Armani underwear, you most likely know that some of these football stars have been featured as models. The oh-so-dreamy Cristiano Ronaldo was recently signed by Giorgio Armani to model in ad campaigns for Emporio Armani Underwear and Armani Jeans. And of course David Beckham and wife, Victoria, have both walked the runway of the same designer. Swedish player, Freddie Ljungberg, has modeled for CK Underwear as well as Nike, Proctor & Gamble and L’Oreal. Calvin Klein also featured Japanese soccer star Hidetoshi Nakata in his racy X men’s underwear ad campaigns. Nakata has often been seen sitting on the front-rows of major fashion shows.
Cristiano Ronaldo in a Fall/Winter campaign for Emporio Armani
Hidetoshi Nataka for Calvin Klein
Apart from underwear modeling contracts, these soccer stars have also had endorsements from many high-end designers and luxury brands. Italian goalkeeper Carlo Cudicini briefly modeled for Brit designer Vivienne Westwood. Louis Vuitton featured Argentina’s Diego Maradona, France’s Zinedine Zidane and Brazil’s Pele for a advertising campaign for its canvas travel bags to debut just before The World Cup. Vuitton even provided the case to carry the World Cup trophy from France to South Africa and they have reportedly had a contract firmed up for the same thing in 2014.
Dolce & Gabbana even created a new underwear line for Summer called Calcio, which means soccer in Italian! The ad portrayed Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito from the Italian team, with nothing more than a pair of briefs *sigh*
The list goes on and on and apparently, the soccer players aren’t the only ones who have eyes for style! Check out the photo of Joachim Löw, head coach of Germany soccer team wearing the Tod’s My Colors Bracelet during the 2010 FIFA World Cup South Africa Quarter Final match between Argentina and Germany at Green Point Stadium on July 3, 2010 in Cape Town, South Africa.
The German soccer team made a special order of My Colours for both the players and the management to accompany and bring luck in their challenge in South Africa. Sadly, these bracelets didn’t help to secure Germany’s place in the final last night.
Okay now that we’ve got 2 teams competing for the finals on 12th of July, this is the question I have to ask you ladies. Which team are you rooting for? The Netherlands or Spain? Do you have any plan to watch the final with friends and family? Do share!
Image source: FIFA, Times LIVE, sun-sentinel.com, Vogue.co.uk
[blog post] Fashion in World Cup? http://fdly.me/cTqukR #fb
Rasanya @ruthwijaya dan @silski akan suka ini.. RT @fashionesedaily [blog post] Fashion in World Cup? http://fdly.me/cTqukR #fb
calling all #worldcup players fan-girl 
) RT @fashionesedaily [blog post] Fashion in World Cup? http://fdly.me/cTqukR #fb
http://fdly.me/cTqukR Fashion in World Cup. ~ via @fashionesedaily. Ini sih buat cewek-cewek saja kali… 
Fashion in #worldcup http://bit.ly/cMNgSp
RT @ruthwijaya: calling all #worldcup players fan-girl ) RT @fashionesedaily [blog post] Fashion in World Cup? http://fdly.me/cTqukR #fb
http://bit.ly/b4Ttaq Fashion in World Cup? (via @fashionesedaily)
RT @fashionesedaily: Fashion in World Cup? http://bit.ly/cMNgSp
[...] replaced the football star Cristiano Ronaldo as the new face of both Emporio Armani and Armani Jeans, and as you can see above the ads image is as drool worthy as Ronaldo’s one. He’s [...]
OMG! *Gasp* Are there any upcoming pics?
Hidetoshi Nataka always looks hot
penting buat komen di sini.
well, selamat tinggal pemain bola yg prengus yee… klo dulu beckham hits banget… generasi pemain bola yg sekarang HOT abis! *sumpah, cuma itu alasan gw nonton bola*
Aduh itu bodynya si Ronaldo… Ckckck…
I’m rooting for Spain! Viva Espana!
Rencana mau nonton sama temen2, sampe belain cuti ngantor hari Senen-nya secara di sini mulainya jem 4:30 pagi hehehe
Ya ampyun affi… *ngeces2*
)
Gw kebetulan emang demen bola, pemain paporit gw jg bukan yg ngganteng. Tp ga keberatan klo dikasi hiburan mata yg ngganteng2 begini
whoaaaaaaaaaaa….
ga peduli bolanya, yang penting body dan mmmm… “bola-bola” lainnya… huahahahaha…
jadi males ah ntn final…Jerman tersingkir semalam… huhu…
tapi emang bener sih, kalo nonton bola (yang internasional punya yaaa…) berasa cuci mata euy…seger!!! hot!
ya olo ronaldo..ga salah Paris Hilton tergila-gila padamuu..walaupun pacarmu skrg cantikk bgtt (supermodel asal rusia)… loh kok jd gosip..hihihii
nakata, you’re so cool!!
kaka, ganteng tp knp kok disini WC 2010 mainnya jelek ya..huhuhu
thanks affie for the pics..jd bikin semangat disaat dingin2 abis ujan deres..huahahaa
gossshh look at those bodiessss aaaaaaaaaaaaahhh ga konsenn
Hollaaaanddddd~~~~ It will always and forever be my 2nd adopted country when it comes to soccer. Pemain belanda batch ini agak kurang hot tapi ya.. eh ya wesley sneijder mayan cakep sihh tp kalah ganteng ama Kaka (who’s team they beat into dust HAHAHA) =p
Spain! Spain! Spain!
Casillas! Casillas! Casillas!
di rumah sepi sih, jadi gw nonton betiga aja sama suami dan anak gw (2.5th) yang selalu joged2 kalo denger theme song WC 2010 ini. super fun!
Tsamina mina eh eh!
Waka Waka eh eh!
love Spain’s xavi.
Christiano Ronaldo.. such a casanova, huh. Tapi badannya..ngilleerrr… Hidetoshi Nakata walau udah ga main, ternyata masih oke juga ya badannya >.<
aihhhh thanks for writing this affi! I enjoy watching the game as well as watching those handsome creature running on the field
btw for the final match, ned has van persie and spain has david villa and casillas. can’t wait to see them in a match! *drools*
sisil,
Browsing2 FIFA.com aja sil, tapi jgn lupa bawa anduk kecil yaa buat elap iler
Deszell
I knowwww
Tjetjep
Yoi cep dan bodohnya gue agak telat menyadari hal ini, tau gitu nontonnya dari pertama bgt hihihi
Celia
That sounds like fun! Trus alesan cutinya apa tuh cel? hehehe
lita
Loh emang yg lo suka siapa lit?
Uthe
Ya ampuuuuun emak satu ini komennya hahahaha
misslovepie
Gue jg ngebelain Jerman td malam tp berhubung bukan maniak bola jadi kalah pun aku tinggal pindah ke lain hati hehehehe
girly_cha2
Hahaha you’re welcome!
Sufie
Hahahaha memang itu tujuannya
disti
I haven’t made up my mind yet but my husband is also rooting for the Netherlands and I tend to pick the opposing team hahaha
vtree
Ihh sama bgt, anak gue 2,5 thn juga joged2 kalo denger lagu tsamina2 itu, duh bakal kangen berat nih kalo world cupnya udah selesai
Moko
Hmmm must google him soon
Fani
Badan dan matanya membius ya fan hahahaha
I support spain though as the worldcup winner.but let’s ask paul the octopus first,maybe that squid already know who is the winner.hehe…
Joey
You’re welcome Joey and yes, I can’t wait to see the final either. Bakal seru bgt mestinya ya karena dua2nya belum pernah menang world cup. Kita2 di kantor udah ngerencanain mau nonton bareng nih.
root for spain.
simply because Torres has recently endorsed GG InterSport. one of my office biggest clients. haha…
but my heart still belongs to CR. have to congratulates him, now that he’s a father. heck, fatherhood will surely do him good.
torresnya ketutup villa….huwaaa
yum yum! abis baca artikel jadi seger lagi mata gw setelah kemaren nonton pagi buta ahahaha TFS fi!
gileee , bujubune ,alamaknya banyak kali penggemar bola..!!!
seneng ada poto Kaka disini, wlopun kalah tak apalah aku padamu bang…
walopun kalah adalah pengobat hati pemain spanyol yang enak dipandang mata..
gak sia sia gw penggemar bola dari kecil, sekarang banyak cewek2 yg gemar bola juga.hahah
affi nice , bola dibahas disini..
Errr… harusnya Hidetoshi NAKATA tuh, bukan Nataka ^_^
BTW, gue baru mikir, harusnya pilih artikel ini sebagai artikel favorit (untuk Clinique Thirst Relief Contest). *deadpan face*
I know it’s freaking too late to say this (haha, a whopping 6-month difference since the last comment), but this had to go out of my system,
“Where’s IKER CASILLAS?”
(Spain’s El Capitan a.k.a The Hottest Footballer alive, for me at least, and vtree apparently)
Anyway, hottest bod for me would have to be Sergio Ramos (you can censor the face, he’s an acquired taste)