Indonesian Fashion Spot!

Admittedly, I was a bit scared to hear about Clinique Derma White range. Or any skincare range with the word “White” in it. Simply because I don’t want to put anything on my face that can whiten my skin and also because I do not agree with any campaign that tells women that they need to have fair skin to be beautiful. However, after I read more about what Clinique Derma White is all about, not only do I feel better about the range, I actually can’t wait to try some of their products!

Recently, Clinique conducted a Truth in Beauty global survey that provided us with a snapshot of what the beauty concerns for women are around the world. We discovered women in Asian countries are less concerned with lines and wrinkles and more concerned with blemishes and age spots.

With skin discoloration being the number one concern for most women in Asia, especially during the spring and summer, Clinique identified and consulted with key dermatologists from Japan, Korea, Taiwan and China to gain insight on the most effective and comprehensive treatments.

They learned that because there are so many different causes of discolouration and that there is no one solution. As dermatologists strive to understand the degree and depth of each person’s unique problem they create a customized regimen for each patient’s needs.

Based on this research and Clinique’s own 40 years of experience, they created Clinique Derma White, a custom-fit brightening line that includes four categories for all skin types: daily care, treat, prevent and makeup. Each product in the Derma White line works together to target Asian skin concerns, specifically help battle the multiple causes of skin discolouration, while restoring the complexion to a brighter, more even-toned state, immediately and over the long term.

Derma White’s five new products include a new and unique-to-Clinique ingredient combination of Coral Glass and Calcium which strengthens the skin, making it less vulnerable to external aggressors and possible future dark spots. The new products are:

Derma White Brightening City Block SPF 40/PA+++

It provides broad spectrum UVA/UVB protection and prevents dark spots and discolourations with SPF 40/PA +++ protection. It protects skin’s immunity with updated IPF technology and provides improved makeup priming benefits.

Derma White Lab Bright Fortifying Complex

An updated brightening essence with new Derma White technologies. New Derma White Lab Bright Fortifying Complex helps to reduce the appearance of dark spots and discolourations over time, it increases and improves skin’s overall clarity and brightness.

Derma White Brightening Moisture Mask

An updated brightening moisture mask that is now in simple package, targets dark spots and delivers intense hydration to restore skin’s natural luminosity.

Derma White Brightening Moisture Cream

Three years in the making, this elegant, creamy moisturizer provides a cushion-like spread and application.

Derma White Brightening Moisture Gel Cream

A new luxurious formula, this oil-free translucent gel-cream, now in a jar, leaves behind a soft, smooth and hydrated feel and texture.

Clinique Derma White products are available in November 2009 at Clinique counters.

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