by DYS — Sunday, June 7th, 2009 at 5:44 am
in Apparel, Deals & Promotion, Handbags and tagged with Rachel Nasvik
Handbag designer Rachel Nasvik is inviting everyone to treasure hunt her signature Alice Bond bags this weekend around New York. She will be placing 90 purses in unexpected places around the Big Apple. They will be left in club restrooms, abandoned in cabs, forgotten on park benches.
The purses will be filled with what women usually carry around her purse, lipglosses, key chains from Thea Grant, matches, etc..and a special note saying “You did not find this bag; this bag found you. Lucky.” A URL reveals NYC designer Rachel Nasvik as the mastermind behind it.
To those who have found her bags, are requested to comment on her blog under the picture of the bag they’ve found. And let her know who they were with, what they were drinking, and who they may have kissed in the places where they found the bag.
It’s a very smart marketing gimmick, it definitely would attract people’s attention and make people aware of her label. Who dislike to get anything for FREE these days? Every start-up designers should consider this tactic as part of their marketing tools.
If you happen to be in New York and want to hunt for free designer handbag, follow Rachel Nasvik‘s twitter and her blog to get clues where she would “abandon” her bags.
Sources and images courtesy of: dailycandy.com, rachelnasvik.com, twitter.com/rachelnasvik, wherethenighttakesyou.blogspot.com
Blog: Lost and Found: Rachel Nasvik Handbags http://bit.ly/2Suyb
Lost and Found: Rachel Nasvik Handbags | Indonesian Fashion Spot! http://tinyurl.com/ncvo3v
Lost and Found: Rachel Nasvik Handbags | Indonesian Fashion Spot! http://bit.ly/2OcUOn
Lost and Found: Rachel Nasvik Handbags | Indonesian Fashion Spot!: Handbag designer Rachel Nasvik is inviting ev.. http://bit.ly/kS83S
[From The Archive]: Lost and Found: Rachel Nasvik Handbags http://t.co/ZyOVmFLv
OMG!! too bad I live in L.A
mau ke NYCCCC jdnyaaa 
hello dear you web site so good plz click my blog sites and give me comments.
untung kecil yaaa klo tasnya gede bisa2 dikira isinya bom.. hihih apa bomb scare udah rada lewat ya?
dhys, kalo ktemu dua kirimin satu buat gue ya :p
that is such clever marketing!! i’ve been eying rachel’s bag for awhile too… i wish i live in nyc!
Very clever indeed! Coba kalo dipraktekin di Jakarta yah, yang ada tas2nya udah keburu dicolong duluan sebelum ditemukan sama pesertanya
Koukla… I agree with you…
This marketing strategy really deserves two thumbs up.. *or maybe more…
very creative!!
oopss sorry for the late responses:
nenna: yahh sayangnya coba lagi di nyc
rere: hehe iya gw pas nulis ini sempet semangat pengen cari, tp habis itu lupa baru keinget skrg.. hehe uda telat yahh
disti: haha bener2 tuh.. untung kecil tasnya.. di sini kantong plastic aja yg mencurigakan bisa datengin bom squad heue
morgan, koukla, jingga: this is definitely a very creative marketing.. if we ever want to apply it in jakarta..i could imagine they would be lost and never be found
haha
This is a very good cool strategy of marketing.
I think I have never seen this type of marketing anywhere
so good effort
have a nice day !
Rachel did a great job on her bag. I personally love pink.