by Hanzky — Tuesday, December 30th, 2008 at 11:43 am
in Editor's Note and tagged with Budiman Hakim, Nukman Luthfie, Online Marketing, Social Media
I attended a seminar held by the master of online marketing, Nukman Luthfie, earlier this month. Marketing has always been a long time passion of mine, I graduated with marketing degree for my undergraduate, I even owned a blog called www.klikmarketing.com during my senior year. That was back in 2001-2002, but I was too busy with assignments and everything so I let it neglected and eventually closed it.
Anyway, this seminar is focusing on the web 2.0 marketing. We all know that our time is spent mostly in front of the internet..RIGHT? I doubt anyone in here watch more TV than they do using the Internet. I my self never watch TV anymore, I probably turned it on in my room whenever I’m getting ready, getting dressed and getting my make up done for about 30 minutes. But I have never turned it on to specifically sit down and watch it!. Okay, maybe on a rare occasion that I happen to be at home on Saturday night, I’ll turn it on to watch Extravaganza, but even that, I would still have my laptop on my lap..:)
So, with this new habit that people have acquired, marketers have to shift a little bit of their strategies, they have to follow the trend and find where their consumers are!!.
Google, Yahoo, Blogger, WordPress, Facebook, Friendster and Kaskus are ranked in the top ten visited website that are clicked through this country. Those data can summarize that people do their research. When they are looking for something, they type the keyword in Google/Yahoo search and those search engines will lead them to any website that has article related to the keyword. Most of the time, they will be lead to someone’s blog (this explains why blogger and wordpress are in there since these two platforms are Google friendly) who have written something about the keyword. If you see Fashionese Daily Statistic there are A LOT of people every minute who come here by typing all kind of keywords, mainly make up brands, skincare, beauty salon, designers, high street brands, sales info and so many other things.
Facebook, Friendster and the likes are a powerful communication tools and a lot of companies are creating their profiles in social network, hoping to get connected with their customers (who happen to be linked to hundreds other people who are linked to thousands other people). Fortune 500 companies are involved in social media because it’s been proven that by engaging in social media increasing their relationship with their customers and increase sales. Some big companies like Ford and Toyota even have a department to handle the company’s brand on every social networks available. Social networking really is the new word of mouth, it works the same like traditional word of mouth, only on a bigger scale. I know maybe it’s kinda hard to grab the idea but have you ever go on to try a new restaurant just because your friend said in her Facebook status or in Twitter or Plurk that she just had the yummiest Tiramisu on that particular restaurant? That’s how powerful it is, without you even realizing the marketing aspect of it. Kaskus, and of course FD Blogs are proof that people love to interacts, we like to share information and make/ask recommendations. I believe that by observing and engaging in the forum a brand owner can gain more insight than from traditional customer surveys.
If we look at what a brand wants, of course the company wants to build the brand, deliver accurate information, they want to reach customer, they want to do some market research, all of those are done in hope to drive sales. And guess what, they can do those things online with a low budget that will result in high impact, if it’s done correctly. That’s why brands that don’t utilize Internet are missing on A LOT of things!! Do they depend on their sales associate to deliver accurate information? Yea right, FDers know that most of the time, the sales associates are so misinformed and clueless about their products. And Obama would not have won the election if not for his brilliant online campaign team.
One of the sessions in the seminar was Optimizing Online Advertising on Detik.com by Hugo diba. When you are looking from statistic alone, of course the big portal like detik.com or kompas.com is just so high up there I don’t think any local website can compete with Detik.com. But the good thing is, a big and horizontal portal like that is not always the effective place to advertise. Right now, vertical portal is the way to go. Vertical portal, sometimes called a vortal, is a web that caters to a specific industry, like the websites lined in the image above (taken from the Pak Nukman power point presentation..:) ). There’s not a doubt that advertise in Vortal is more effective than in horizontal portal. Case in point: Ads in detiksport.com performs better than those placed in detik.com.
All in all, it was a day full of useful information and to top it off, it was closed with a humorous and enjoyable presentation by Budiman Hakim. Perfect!!
iklan online memang sangat menguntungkan, seperti dulu, waktu masih bisa jualan sambil kerja kantoran
, seneng banget, nggak perlu punya toko secara -real-, tapi sudah dapat untung 
Tinggal kirim email ke milist2 yang banyak membernya, pembeli berdatangan via inbox 
yippy…. seruuu… seru… klo gw pasti terbengong-bengong gitu deh… gak rapih nyatet gitu
eniwei, bener banget ya… vortal sekarang kayanya pilihan yg benar untuk beriklan dgn efektif, dan klo kata gw, aplikasi facebook tuh iklan juga bukan sih?! banyak banget tuh produk anak muda… send it to your friend…
yup, 2009 adalah saatnya promosi yg low cost, high impact. gimana caranya? ya lewat online media
i’ve always been passionate about online marketing, dan untungnya skrg gue memang kerja di bidang online/digital marketing, developing online/digital strategies for various brands.
kayanya sih taon depan bakal makin booming nih online marketing, secara makin banyak aja company yg sadar pentingnya online marketing di jaman skrg.
Thanks Han! Very interesting…
hanzky: another new chanel
?
Lies: Untungnya juga bisa lebih gede yaa karena nggak usah bayar sewa tempat..:)
Celia: Taun depan berarti bakalan tambah sibuk yaa kantor lo mengingat marketer udah mulai melek soal online marketing…
BDJ: You’re welcome Marie..
Alice: I wish…:p, itu nggak ada merknya kok, modelnya memang mirip Chanel..
2009 emang akan lebih banyak brands yg mengalihkan iklannya ke dunia maya, ya cuman gt deh masih jauh bgt ama media konvensional. Gapnya masih jauh sekali. IMHO, iklan online yg paling murah meriah adalah being no 1 on google search
Nyong masih suka ntn TV, terutama HBO and the gangs, kalo lokalnya paling ke tv one, trus tawa sutra. Tapi emang bener seperti kata editornya, seringnya TV lokal gw nyalain cuman buat nemenin browsing ( Tipe boros energi hehehe)
Untuk di kota besar (terutama Jakarta kali ye), orang2 emang lebih sering ngenet daripada nonton TV. Tapi klo di daerah ya kebalikannya sih, TV tetep konsumsi no. 1.
Makanya, gue ngerasain tuh gimana pusingnya gue pas di assign ke daerah. Susah nyari internet sementara gue udah addicted to it. Tapi pada akhirnya orang harus adaptasi toh :p
” Untuk di kota besar (terutama Jakarta kali ye), orang2 emang lebih sering ngenet daripada nonton TV. Tapi klo di daerah ya kebalikannya sih, TV tetep konsumsi no. 1.”
kayaknya di jakarta juga masih banyakan orang ntn TV hehehe. Jaraknya masih jauh banget
i used to work for 4 years in the advertising agency focusing on the media communication strategy. sayang, emang masih susah convinced client ( kecuali yang budgetnya gede ) untuk melirik ke non-traditional media such as online ( padahal i know that the future is there ). Boro2 masang online, convinced mereka untuk beriklan di program yang segmented aja susah. Mereka masi terpaku sama rating dari AC Nielsen..dimana high rating programs di indonesia ya sinetron dan untuk saat ini reality show kayak Termehek Mehek..
tapi mudah2an 2009 ini mulai makin banyak yang kebuka ya pikirannya..hehehhee…..
Kalo gw masi kerja dan handle Skin and Hair products..i would definitely tell them to advertise or at least tie-in their product with FD ; )
dari dulu ampe skrg ngiklan dimilist emang lumayan mantap tinggal giring calon pembelinya mampir OLshop kita.
milling list & forum emang marketing tool yang paling bagus buat yang punya usaha with low ad budget ; )like me
hi!
hey, i attended the seminar too..=)the one at Manhattan hotel right?
well It was a great source of knowledge and inspiration, i sat 2 rows away from the master himself (mr. nukman)hehe so i got my eyes glued to him and to what he was saying, hehe
It made me realize how techy we are as the years go by, and how less i watch tv more and more each day,hehe (tv? hehe what’s that, *just kidding)
so i gotta agree with you on this, online advertising is the way to go, to spread the word. =)The most effective medium is definitely getting yourself hooked up with the internet.
To try out the new knowledge that i acquired during the seminar, i emailed fashinosedaily.com
on a certain proposition. I hope fashionesedaily.com will respond positively on it, *big smile*
nywayz hope to hear from u soon, about it.
best regards,
Leny Argentiany