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The ‘It’ Chronicle
Hanzky in Editorial — March 13th, 2008 (57 views / Print this article )
We all have heard about the ‘It’ bag phenomenon, like the Balenciagas, the Chloe Paddingtons, etc. It started when Marc Jacobs collaborated with Takashi Murakami to create a line of products decorated with smiley-faced cherry blossoms in 2003. Louis Vuitton sold a staggering $345 million worth of the line in its first year, roughly 10% of the company’s total revenues!! No handbag has come close to achieving the success of the Murakami collection. It’s no secret that every fashion houses hope to create an ‘It’ bag every season, but creating a handbag that guarantees a mile-long waiting list is no easy feat as it needs to have a combination of various factors like the brand’s image, the designer’s alchemy, the needs of women today and a mix of creativity/uniqueness of the design, functionality, exclusivity and quality.
Still, it is easier to do an ‘It’ bag rather than an ‘It’ make up or skin care because bags are easy to spot on, especially when celebrities are toting them everywhere. It’s hard to see a lipstick on somebody’s lips and find out what brand and color it is. That’s why there’s only a few products that have achieved the ‘It’ status. Chanel Black Satin nail polish is one of the rare ‘It’ beauty products, especially since it’s a limited edition, one bottle even sold on eBay for as much as $120 (retail for $20)
Clinique’s Black Honey lipstick, launched in 1971 has also achieved the ‘It’ status. It’s Clinique’s number-one selling lipstick. One unit is sold every two minutes, 852 are sold daily and 310,980 are sold each year.
‘It’ product in the skin care arena is even more difficult to create, skin care doesn’t show in photographs, and skin care products are supposed to be used for the long terms, so they can’t create instant buzz, they can only create ‘It’ ingredients which at the moment is antioxidants. Estee Lauder Night Repair can be considered an ‘It’ product. It was launched in 1982, and it was the first time a treatment product was patented. Now the product’s name changed to Advanced Night Repair.
La Mer’s 21-day treatment, The Essence, had ‘It’ characteristics, such as a high price tag - $2100, and an aura of exclusivity when it was introduced in 2004. Rather than selling at counter, it was presented to the brand’s best customers during one-on-one appointment. La prairie’s Radiance Pure Gold quickly sold out when it was just launched.
So what’s your experience with anything ‘It’? Have you ever bought something just because of its ‘It’ status? Do you think the “It” status translates to total satisfaction? I used the Estee Lauder Advanced Night Repair early last year, while I didn’t feel any differences in my skin at that time, I do see the differences now whenever I see pictures of me. My skin looked more healthy and definitely more plump…I know I have gotten older since then, but it’s only been a year…hmm maybe I should go back to using the product…
*source: WWD
There are 12 comments for this entry. Add yours
utie
chanel black satin!!! nendang banget itemnya.. beda banget dech dibandingin ama maybelinne yang gw beli di target kemaren lusa :p *nyesel banget black satin gw ilang pas gw pindahan
March 13th, 2008 at 12:03 pm
jingga
Wow… Mbak Hanz!! Artikel yang keren abissss…
TOP banget dah!!
March 13th, 2008 at 1:26 pm
Juleha
Ternyata si lamer yg satu itu masuk list … gak nyangka deh
March 13th, 2008 at 6:41 pm
Cynthia
bagus banget artikelnya, han.
March 13th, 2008 at 8:08 pm
Rima
I love estee too!!! JAdi mikir untuk beli si advance night repair lagi nih, karna punya gue dah lama habis dan skarang lagi nyoba yang lain.. Tapi gara2 baca ini jadi pengen balik lagi ke estee..
Very nice article Han! Good job:)
March 13th, 2008 at 10:35 pm
Deszell
Han gue surprised banget Clinique l/s itu masuk ‘it’ list. Kalo moisturizernya gimana?
March 14th, 2008 at 10:25 am
purplerebel
La Mer $2100??? Can’t grasp the idea of shelling out a whole lot of money on skin care. Penasaran kira2 kayak apa khasiatnya kok bisa semahal itu ya? ck…ck…ck…
March 14th, 2008 at 2:49 pm
Leela
iya si clinique ko bs ya masuk listnya, prn nyoba wrnya…*nga nendang*…nice artikel bgt d
March 14th, 2008 at 6:31 pm
bunga*jeruk
artikel nya bagus banget mbak hanzky
pengalamanku sendiri pake produk estee lauder (ANR,Resilience Lift day+nite cream,eye cream,lipstik,loose powder,foundation,blush on) udah cukup lama. I’ve been a loyal fans. Terutama line skincare-nya, bahkan aku merasa udah cukup cuma pake ANR+day/nite cream ajah, ga usah ditambah pake produk skincare lain (kan banyak tuh orang yang pake ini spy A, pake itu spy B, dll, terakhir banyak banget cream yang numpuk di muka, tauk deh absorpsinya gimana..). Buat aku si ANR+day/nite cream Estee udah ALL IN ONE banget deh, jadi simple banget (or maybe bcuz I’m still early 20s jg kali yaa..jadi perawatan ga perlu gimana2 bgt).Efeknya ? T O P bgttt..ga cuma aku yang ngerasa tapi temen2/mama ku juga sadar bedanya. Wajahku lebih cerah,warnanya merata, pori2 nyaris ga keliatan,lembut,alus,ga berminyak,ga pernah jerawatan, ga ada komedo. Aku juga heran kok bisa yah cocok kyk gini. Pokoknya skincare Estee Lauder terutama ANR emang ngefek deh..ga usah pake bedak juga complexion nya udah bagus..
Kalo make-upnya..cuma suka sama lipstiknya (tahan lama dan wanginya subtle), kalo loose powder dan foundationnya cukup bagus but doesnt really stand out (menurut aku loh yaa..)
March 14th, 2008 at 7:11 pm
KiDDo
Gw tidak heran kalo La Mer masuk ‘it’ list.
tapi harganya itu loh yg ga kuat.
March 14th, 2008 at 8:28 pm
Sissi
I use Estee Lauder Advance Night Repair, ngga tau kalo itu adalah bagian dari “IT” beauty products, simply karena di recommend sama Diane :). And I love it! Sama kayak kamu Han…pertama2nya gue ngerasa biasa aja…tapi lama2 gue ngerasa kulit muka gue jadi healthy, dan yang jelas muka gue yang susah ini jadi ngga gampang berekasi. Padahal gue makenya cuma malem aja lho (gue takut kalo dipake siang juga jadi terlalu rich). Kalo La Mer…kayaknya out of my league. hehehe…
March 16th, 2008 at 4:46 am
Hanzky
rima, yuk beli ANR nya estee yuuk….
sissi, bunga jeruk makasih tambahan review nya yaa…jadi tambah pengen pake lagi ni, kayanya sekarang kulit muka udah nggak sehat kaya dulu lagi deh…
deszell di artikelnya nggak ada sih moisturizer nya clinique, tapi memang it’s the go to moisturizer ya kalo menurut review yang ada di majalah
dhyta nah dhyyt..kalo mau donasi untuk beli product supaya bisa di review di blog, boleh juga beliin lamer yang dua rebong ini…:D
March 18th, 2008 at 4:13 am