by DYS — Wednesday, February 6th, 2008 at 3:22 am
in Apparel, Handbags and tagged with Diaper Bag, Maternity
A great news for all Fashionese mothers and every mommy-to-be out there. I read this headline on the daily NY Metro last Wednesday while riding the subway on my way to work. Stella McCartney teamed up with LeSportSac in designing a limited edition line of travel bags, luggage, and maternity accessories (diaper bag, baby bag, etc.).
The idea for this collaboration came out when Stella McCartney and LeSportSac Chief Creative Director, Elizabeth Kiester, were talking about how uninspiring most baby bags are in today’s market. “It’s almost as if they’re made for the baby and not for the mom who’s carrying it”, added Kiester as quoted on Metro. The conversation led the British designer and mother of three, to design a collection of bags that “meet needs you didn’t even know you had”. As a busy mom, McCartney seems to understand the importance of a well-designed multipurpose handbag. A handbag which could turn out as a chic diaper bag, an overnight duffle, and gym bag, all at once. The Mum tote comes complete with changing pad, insulated pouches for baby bottles, and a removable “Mum pocket”. The Mum pocket, as McCartney calls it, is “to carry your makeup and keys or any necessary items so they’re not jumbled up with diapers“.
As a multipurpose handbag, this collection is not limited only to maternity bag. It could also serve as a daily carry-on and gym bag for active women everywhere. The bowling bag, as seen below, seems to be quite roamy. Its bottom compartment would be able to carry umbrella, lunch box, sneakers or your gym pants. Kiester, LeSportSac Creative Director, doesn’t have kids. She always carries her laptop everyday, goes to the gym after work, and a multi-functional bag is definitely her answer. “I’m not going home and changing a bag“, said Kiester, as most busy women do in every big cities. I’m not a fan of LeSportSac but I must admit that their Tokidoki line is so cute. I may reconsider what I’ve said once I see this collection myself 
The other good news is they’re all 100% eco-friendly. The bags are made of recycled materials, even their own dust bags. The first 17 piece of this collection would be launched this month on LeSportsac.com with price range from $200 to $350. Click here to find out more about this collection. LeSportSac previously collaborated with Gwen Stefani and Tokidoki. There’s also a thread about Diaper bags posted on our forum.
The cute Bunny Rucksack/Backpack ($120) and the Bowling bag (click on thumbnails)
Sources & images courtesy of: daily metro (ny.metro.us), fashionwiredaily.com, nitrolicious.com, forum.purseblog.com, teenvogue
lucu banget
me likey!!!!
Iya gue liat tuh tas yg bunny sama yg tote bag nya di NYLON magz bln ini.. Lucu banget!
yuu huuu.. can’t wait to have one of these, will see how fast these items be gone when it releases, ( kayak model tasnya Anya yg cepet banget terjual heheh..) so far I have a Tokidoki Campeggio as my diaper bag, I love the print in tokidoki, cute banget, itu penciptanya geinus hehehe…
Thanks for sharing the article DYS.. you rock!
love iiit…doooh lucunya…
i am a big fan of lesportsac sih emang….
wuaaaa…lutju2 bgt, bowling bagnya manteb…tp sayang bgt pst bentar lagi betebaran knock offnya di ITC kuningan, sebeeeelll….!!!
Aaaaa mba DYS, i like the cute Bunny Rucksack/Backpack!!!
lutunaaa…
tapi bentar lg bakal bertebaran di ITC-ITC nih..
ahiahiahiahia…. yang bunny lucu banget. jadi ngebayangin gitu besok* jgn ini tas bunny bakalan jadi the “it” bag buat babies of hollywood.
Yang tote bagnya juga lucu tuh…
Well I’ve always been a fan of Stella, and love goes for the diaper bag.
Cuman the bunny rucksack, weird enough I’ve spotted people wearing super look-alike bunny bags tho with different patterns. My friend got similar one in Spore way back since like mid 2007.. Hmmm.. Coincidence perhaps?
But yeah the other bunny backpacks that I saw are in brown.. So it really strikes me that the design isn’t something too new.. Hmmmmmmm…
cute.. very cutee malah.. but not for me.. LesportSac suit younger people kYny..
iiih bagus banget.. jadi high-end gitu.. harganya jadi mahal donq yah
ini belinya dimana sih? kok di websitenya masih pre-order yahhhh?
wLn: gw pas nulis ini malah blm ada di web nya, br buka hari ini baru liat ada link stella nya di LeSportSac, kayaknya baru press launching blm public, makanya hrs pre-order yah *pls correct me if im wrong*
Ini dr WWD: “The Stella McCartney for Le Sportsac collection will be sold in high-end department and specialty stores worldwide. It will also be sold at the three Stella McCartney boutiques — London, New York and Los Angeles — and the five LeSportsac stores, and will be available online.”
penny lane: on the web, the bunny rucksack belongs to the kid category, altho’ there’s nothing wrong for those who r young at heart to wear it too.. but yeah you’re right, i think i kinda had a backpack like that when i was a kid *that was like 20 yrs ago
P hehe.., it wasnt a bunny shape but it was a teddy bear or something like that 
Listiyani: yeah me too.. im never really into LeSportSac myself.. wait until i see this collection in front of my eyes.. maybe i’ll change my mind
mba Leela & babybayi, emang LeSportSac dipalsuin juga di ITC??
ralat kurang penting : yg gue liat di NYLON itu bukan tote bag, melainkan bowling bag denk.. barusan ngecek lagi.. heheh
kok “Mom Tote” yg di pic ke2 warna orange itu bentuknya mirip banget sama tas Coach yg juga model begituan ya? dari jauh gue pikir Coach lhoo
Naksir banget ama Carry On Case-nya. Hihihihi, akyu jadi ngintip website.
lengkap bener di ITC ‘vit…smua model ada, ampe yg mdlnya nga dikeluarin sportsac jg ada
bisa order ga ni?
ins: kalo di indonesia, gw kurang bgitu tau bisa beli atau order dimana, mungkin teman2 FD ada yg bisa bantu? kalo gak bisa beli di online coba cek ke website LeSportSac : http://www.lesportsac.com/stella/
lucu lucuuuuuu…..
sayangnya kayaknya masa pakai uda lewat hahaha
damn,,,,,so cute,,,,